GTM OpsThe GTMnow Newsletter (by GTMfund)
What the Top 1% of Sellers Do Differently
- AI widens performance gaps instead of closing them—tools amplify existing judgment/taste in top performers while leaving middle 60% behind. The real lever is unglamorous: leadership point of view + shared language + process discipline BEFORE technology.
- The people→process→technology order is inverted in most AI rushes. CROs spend millions on field tech (Salesforce, 76-page laminates) that reps never internalize because the foundational leadership and process work wasn't done first.
- The 'give a shit factor' + subconscious play execution separate top 10% from everyone else. Best methodology isn't the most sophisticated—it's the one that actually gets used. Debating MEDDPICC variants optimizes the fringes while missing the core.
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