What I'm watching in AI×GTM

Anthropic upgrades Claude’s memory to attract AI switchers

• Anthropic adding memory import feature to reduce switching friction from ChatGPT/Gemini
• Memory feature now available on free tier (previously paid only)
• Signals competitive pressure in consumer AI chatbot market through data portability

B2B SaaS isn’t dead. But it does have to evolve.

• Three SaaS evolution paths: AI as interface, embedded AI in products, and agent ecosystems
• Systems of intelligence require domain logic, performance signals, and agent orchestration
• The critical question shifts from 'Do we have AI?' to 'Where does intelligence live in our stack?'

6 Months Job Hunting. Finally Landed an AE Role

massive anecdonetal story of the shift structurally in GTM, we should pay attention to this one

• Sales job market in 2025 showing severe compression: 80 interviews across 36 applications over 6 months, with only 4 reaching final rounds (11% final-round conversion rate)
• Salary deflation evident: multiple 'reputable companies' offering <50% of previous AE compensation, forcing candidates to reject offers that pay less than gig work
• Entire sales teams being managed out simultaneously (August 2025), suggesting widespread GTM restructuring or company failures, not individual performance issues

AI Search Impacting Budgets for Content Marketers: Clutch Report

• 87% of content marketers increasing budgets in 2026 specifically to address AI search and LLM visibility - massive structural shift in spending
• 25% now consider LLMs the PRIMARY audience for most content - fundamental reorientation from human readers to AI citation/training
• 67% view LLMs as opportunity not threat, signaling industry acceptance and strategic pivot rather than defensive posture