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STEEPWORKS Weekly

The AI x GTM newsletter that argues with itself before it reaches you.

Every Wednesday: the week's most important developments, debated by 7 specialist agents and distilled by an operator who builds these systems for a living.

120+ sources scanned·7 agents debate·5 quality gates

Get the verdict.

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What you get

One email. Three things that matter.

01

120 sources. 5 stories. Zero noise.

RSS feeds, analyst reports, product launches, real operator threads. We read them so you don’t have to — and we kill anything that’s just vendor marketing.

02

7 lenses on every story, every week

A CRO, an AE, a RevOps architect, a startup marketer, and a career sales skeptic score every story independently — then argue about it. You get the consensus, the dissent, and the why-it-matters.

03

The move you can make this week

Every story ends with what changes — in your pipeline, your stack, or your team’s workflow. Not theory. Not “food for thought.” A specific action with a specific reason.

STEEPWORKS Weekly

The Archive

Every issue, preserved. Read the debates that shaped each week's verdict.

A VP Sales Built His Own AI Tools. Your RevOps Team Stopped Doing RevOps. Both Are True.
Issue #5April 11, 2026

A VP Sales Built His Own AI Tools. Your RevOps Team Stopped Doing RevOps. Both Are True.

Operators are shipping their own tools faster than vendors can sell them. RevOps teams are abandoning pipeline hygiene to chase AI pilots. Only 19% of orgs have deployed agents. The gap between building and governing is where things break.

DIY OperatorsClaude CodeRevOpsAI Adoption
117 collected·10 featured
Read
The money moved. The jobs didn't follow.
Issue #4April 1, 2026

The money moved. The jobs didn't follow.

AI acceleration and the hiring freeze are two sides of the same coin.

Labor MarketAI AccelerationGTM HiringConcentration Dynamics
84 collected·7 featured
Read
The Bottleneck Flipped — What's Left When Execution Is Free?
Issue #3March 21, 2026

The Bottleneck Flipped — What's Left When Execution Is Free?

Execution speed commoditized. The bottleneck moved up the org chart to strategy, judgment, and human trust. AI is a multiplier, not a transformer — and most teams are discovering they're closer to amplifying noise than signal.

AI StrategySales RolesField MarketingBuyer Behavior
252 collected·8 featured
Read
Your $25 Leads Are 10x Cheaper. Are They 10x More Useless?
Issue #2March 11, 2026

Your $25 Leads Are 10x Cheaper. Are They 10x More Useless?

The GTM stack is splitting into two speeds — operational wins you ship today, architectural shifts that matter in six months. Teams that sequence both pull away. Everyone else picks a lane and wonders why they stalled.

PricingContext EngineeringSales CraftSEO
85 collected·8 featured
Read
The Money Came Back. The Jobs Didn't.
Issue #1December 9, 2025

The Money Came Back. The Jobs Didn't.

VC funding hit $18.2B in November (+57% YoY). AI captured 65% of it. So why is r/sales flooded with "how do I get a BDR role?" posts?

HiringAI SDRsProduct-Market FitEmbedded AI
95 collected·6 featured
Read
Your evaluation panel

7 specialists. 7 lenses. One inbox.

Every article is evaluated by agents who think like the operators reading this newsletter.

V

Victor

The Editor

The operator. Moderates debates, synthesizes thesis, writes the final take.

Alex

31

The Builder

AI-native founder. Build-vs-buy, new tools, startup strategies.

Karen

47

The Revenue Leader

Sitting CRO at $50M ARR. Org-wide adoption, board-ready ROI.

Maya

34

The Scrapper

Series A marketer. Efficiency hacks, lean execution plays.

James

39

The Closer

Enterprise AE. Deal intel, competitive edges, buyer psychology.

Priya

36

The Architect

RevOps Director. Stack architecture, integration patterns.

Derek

52

The Contrarian

AI-skeptic VP Sales. Hype detection, hidden costs, failure modes.

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