/persuasive-copywriting

Persuasive Copywriting

12 masters framework applied to any copy

Personal TierContent & Editorial

Overview

Short-form, high-conversion copywriting using principles distilled from 12 copywriting masters. Applies headline formulas, emotional triggers, and structural patterns proven across direct response, B2B, and content marketing.

What It Does

  • Applies 12 copywriting master frameworks (Ogilvy, Schwartz, Halbert, etc.)
  • Generates headline variations with strength scoring
  • Structures copy for specific conversion goals
  • Applies anti-pattern detection to avoid common copywriting mistakes

Inputs

  • Copy brief or existing draft
  • Target audience
  • Conversion goal

Outputs

  • Polished copy with variations
  • Headline options with scores
  • Anti-pattern audit

Example

/persuasive-copywriting

Rewrite a pricing page hero. The skill generates 15 headline variations, scores each on clarity and urgency, and restructures the value proposition using the Problem-Agitate-Solve framework.

Related Skills

/produce-content

Produce Content

One idea into blog, newsletter, social, images

/edit-content

Edit Content

Rough draft into content you would actually publish

Deep Dives

AI GTM Strategy

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Built and maintained by Victor Sowers at STEEPWORKS