Outbound Campaign

Research-backed cold emails with 34% reply rate

8 minutes per prospectManual: 45-60 minutes per prospect

End-to-end outbound workflow from prospect research through personalized email generation. Uses ICP scoring to prioritize targets, then generates email variations across multiple frameworks for A/B testing.

Workflow Steps

1

Prospect Research

/research-prospect

Company profile with ICP fit scoring

2

Personalization

/meeting-prep

Research hooks, trigger events, shared context

3

Email Generation

/cold-outbound-writer

6 variations across 3 frameworks

4

Quality Check

/skeptical-buyer

Buyer perspective critique on each variation

Example

Target 10 accounts for outbound. The workflow researches each company, identifies personalization hooks (recent funding, job postings, tech stack signals), generates 6 email variations per account across Problem-Agitate-Solve, Before-After-Bridge, and AIDA frameworks. Best variation: 34% reply rate.

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Built and maintained by Victor Sowers at STEEPWORKS