/skeptical-buyer

Skeptical Buyer

Content critiqued from the buyer perspective

Personal TierValidation & Quality

Overview

Assumes the identity of your ICP and critiques messaging from the buyer's lens. Attacks from 3 angles (plausibility, prioritization, differentiation), extracts real buyer language, and rebuilds with VNC framework (visceral, novel, credible).

What It Does

  • Inhabits your specific ICP using gathered buyer context
  • Spots weak messaging: fluffy benefits, features-as-benefits, unearned certainty
  • Attacks from 3 angles: plausibility, prioritization, differentiation
  • Extracts buyer language to replace vendor buzzwords
  • Rebuilds messaging with VNC framework (visceral + novel + credible)
  • Tests "Would I take this call?" as final validation

Inputs

  • Content to critique
  • Buyer persona details
  • Competitive context

Outputs

  • Scored critique (plausibility/prioritization/differentiation)
  • Language replacements
  • Rebuilt messaging with VNC scores
  • Would-take-call verdict

Example

/skeptical-buyer

Critique a hub page from the perspective of a VP of Marketing at a Series B SaaS company who already uses Gong and Clay. The skill identifies 4 weak messaging patterns, replaces "unlock productivity" with "stop wasting 3 hours/week on manual CRM updates", and rates would-take-call as YES conditional.

Related Skills

/edit-content

Edit Content

Rough draft into content you would actually publish

/produce-content

Produce Content

One idea into blog, newsletter, social, images

/persuasive-copywriting

Persuasive Copywriting

12 masters framework applied to any copy

Deep Dives

Claude Code for GTM

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Built and maintained by Victor Sowers at STEEPWORKS