Case Study Production

Customer story from interview to published page in 20 minutes

20 minutesManual: 4-6 hours

Produces a complete case study from a customer interview transcript or notes. Extracts the narrative arc, quantifies results, writes in the customer's language, and generates both long-form and summary versions. The customer sounds like themselves, not like your marketing team.

Workflow Steps

1

Transcript Analysis

/synthesize-knowledge

Extract key story elements: challenge, solution, results, and quotes

2

Narrative Draft

/produce-content

Write the case study preserving the customer's voice and language

3

Results Quantification

/edit-content

Verify all metrics and add missing quantification where possible

4

Multi-Format Output

/produce-content

Long-form page, one-page PDF summary, and pull quotes for sales

5

Quality Review

/review-content

Accuracy check and brand voice consistency

Example

Case study from a 30-minute customer interview. The workflow extracts the story: 3 months of manual security reviews, switched to automated scanning, found 47 vulnerabilities in the first week. Produces a 1,200-word case study, a one-page PDF, 4 pull quotes for sales decks, and a headline: "47 vulnerabilities in week one: how [Company] replaced 3 months of manual work."

Related Workflows

Content Production Pipeline

7-skill chain from idea to published, reviewed content

25 minutes

Sales Enablement Content

Battlecards, one-pagers, and objection handlers from CRM data

18 minutes

Deep Dives

Claude Code for GTM

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Built and maintained by Victor Sowers at STEEPWORKS