Sales Enablement Content

Battlecards, one-pagers, and objection handlers from CRM data

18 minutesManual: 3-5 hours

Generates sales enablement materials by mining CRM call notes, win/loss data, and competitive intelligence. Produces persona-specific one-pagers, objection handlers grounded in real buyer language, and competitive battlecards with confidence tiers.

Workflow Steps

1

CRM Mining

/synthesize-knowledge

Extract common objections, questions, and buying signals from call notes

2

Competitive Intel

/competitive-positioning

Pull latest competitive positioning and talk tracks

3

Content Generation

/produce-content

Generate one-pagers, battlecards, and objection handlers

4

Sales Review

/skeptical-buyer

Stress-test from a buyer perspective for authenticity

Example

Enablement refresh for new product release. The workflow mines 120 call notes, extracts top 8 objections with buyer-exact language, generates 3 persona-specific one-pagers, creates a competitive battlecard covering 4 competitors with evidence tiers, and validates against buyer critique.

Related Workflows

Competitive Intelligence

Weekly competitor monitoring with confidence-tiered battlecards

20 minutes weekly

Win/Loss Analysis

Pattern extraction from closed deals to improve future win rate

20 minutes

Outbound Campaign

Research-backed cold emails with 34% reply rate

8 minutes per prospect

Deep Dives

Claude Code for GTM

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Built and maintained by Victor Sowers at STEEPWORKS