Competitive Intelligence

Weekly competitor monitoring with confidence-tiered battlecards

20 minutes weeklyManual: 3-4 hours weekly

Continuous competitive monitoring workflow that scans job postings, press releases, product updates, and social signals. Produces battlecards with confidence tiers on every claim. Alerts on significant changes.

Workflow Steps

1

Signal Collection

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Scan job boards, press, G2 reviews, social

2

Change Detection

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Diff against previous scan for meaningful changes

3

Evidence Scoring

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Confidence tiers: verified, inferred, assumed

4

Battlecard Update

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Talk tracks, objection handlers, positioning

Example

Weekly scan detects a competitor posted 5 ML engineer roles and launched new pricing. The workflow classifies this as a product pivot signal, updates battlecard talk tracks, and alerts the sales team with a competitive brief.

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Built and maintained by Victor Sowers at STEEPWORKS