/competitive-positioning
Competitive Positioning
Autonomous competitive analysis sprint in 12 phases
Overview
Chains 6 skills into a 12-phase sprint that produces battle cards, an 11-section positioning canvas, gap analysis, and a self-contained HTML deliverable. Researches autonomously from shared contexts, CRM, and web scraping with only two human touchpoints.
What It Does
- Loads client context from shared context files, CRM, and engagement files
- Scrapes competitor websites via 4-tier fallback ladder (Playwright, WebFetch, SERP, manual)
- Generates battle cards per competitor with win/lose messaging and trap questions
- Synthesizes 11-section positioning canvas with gap analysis for uncontested territory
- Validates messaging through /skeptical-buyer and assembles HTML deliverable
Inputs
- Engagement or workstream name
- Optional competitor list
- Shared context files
Outputs
- Battle cards
- Comparison matrix
- Positioning canvas
- Gap analysis
- HTML deliverable
Example
For a consulting engagement, run /competitive-positioning start. It pulls shared context, scrapes 5 competitor websites, generates battle cards, identifies 2 pieces of uncontested territory, and delivers a single HTML report.
Related Skills
/hypothesis
Hypothesis Builder
ICP data into testable outbound pain hypotheses
/skeptical-buyer
Skeptical Buyer
Content critiqued from the buyer perspective
/research-prospect
Research Prospect
Company into full ABM research with ICP scoring
/meeting-prep
Meeting Prep
Meeting context into attendee dossiers adapted by type
Deep Dives
Ready to use /competitive-positioning?
This skill ships with every Knowledge OS installation. Set up your system in 90 minutes.
Built and maintained by Victor Sowers at STEEPWORKS