Win/Loss Analysis

Pattern extraction from closed deals to improve future win rate

20 minutesManual: 1-2 days

Analyzes closed-won and closed-lost deals to extract winning patterns and losing signals. Compares deal attributes, sales process adherence, competitive presence, and buyer behavior across outcomes. Produces actionable recommendations, not just data.

Workflow Steps

1

Data Collection

/excel-work

Pull closed deals with full attribute set and activity history

2

Pattern Extraction

/synthesize-knowledge

Identify statistically significant differences between wins and losses

3

Competitive Analysis

/competitive-positioning

Map which competitors appeared in losses and their win patterns

4

Recommendation Brief

/produce-content

Specific, implementable recommendations ranked by expected impact

Example

Analysis of 60 closed deals from Q1. The workflow finds that deals with 3+ stakeholder meetings close at 2.4x the rate, losses correlate with single-threaded deals where the champion is below Director level, and Competitor X wins 70% of deals where they get a POC before you do.

Related Workflows

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Deal Coaching

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Competitive Intelligence

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20 minutes weekly

Deep Dives

AI GTM Strategy

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Built and maintained by Victor Sowers at STEEPWORKS