/hypothesis
Hypothesis Builder
ICP data into testable outbound pain hypotheses
Overview
Generates 3-7 testable pain hypotheses from ICP profiles, win/loss data, and CRM evidence. Each hypothesis has confidence levels, search angles, and experiment tracking with go/no-go evaluation so hypotheses get tested, not just written.
What It Does
- Loads ICP context and queries CRM for recurring pain themes from win/loss data
- Generates structured hypothesis sets with pain descriptions, best-fit profiles, and search angles
- Tracks experiments with success metrics, sample sizes, and decision criteria
- Evaluates results against thresholds and produces GO/NO-GO/INCONCLUSIVE verdicts
Inputs
- ICP definition
- Win/loss data
- CRM deal data
- Campaign results
Outputs
- Hypothesis set (JSON + Markdown)
- Experiment cards
- Go/no-go evaluations
Example
Launching outbound for a new vertical. The skill pulls your last 90 days of closed deals from HubSpot, clusters the pain themes, and produces 5 hypotheses ranked by close-cycle speed, ready to hand to cold outbound for email personalization.
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Deep Dives
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This skill ships with every Knowledge OS installation. Set up your system in 90 minutes.
Built and maintained by Victor Sowers at STEEPWORKS