Campaign Planning
From brief to fully scoped campaign plan in 20 minutes
Takes a campaign brief and produces a complete execution plan: audience segments, channel mix, content calendar, budget allocation, and success metrics. Each step builds on the previous output so nothing falls through the cracks between strategy and execution.
Workflow Steps
Brief Intake
/user-context-gatheringStructured extraction of goals, audience, constraints, and timeline
Audience Research
/synthesize-knowledgePull ICP data, past campaign performance, and segment insights
Channel Strategy
/deep-planningAllocate budget and effort across channels based on historical ROI
Content Calendar
/produce-contentGenerate asset list with deadlines, owners, and dependencies
Review Gate
/review-contentCross-check plan against goals and flag gaps
Example
Q3 product launch campaign. The workflow extracts the brief, pulls conversion data from 3 prior launches, recommends a 60/30/10 split across email, paid social, and webinar, produces a 6-week content calendar with 24 assets, and flags that the webinar date conflicts with a competitor event.
Related Workflows
Content Production Pipeline
7-skill chain from idea to published, reviewed content
Content Calendar Builder
Quarterly content calendar grounded in keyword data and ICP pain points
Channel Performance Review
Monthly cross-channel analysis with spend reallocation recommendations
Deep Dives
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Built and maintained by Victor Sowers at STEEPWORKS