Content Calendar Builder

Quarterly content calendar grounded in keyword data and ICP pain points

30 minutesManual: 6-8 hours

Builds a content calendar by cross-referencing ICP pain points, keyword opportunities, and existing content inventory. Identifies gaps, prevents topic cannibalization, and assigns priority scores to each piece.

Workflow Steps

1

Inventory Audit

/synthesize-knowledge

Catalog existing content by topic, funnel stage, and performance

2

Gap Analysis

/autoresearch

Map ICP pain points against existing coverage to find gaps

3

Priority Scoring

/produce-content

Score each topic by search volume, ICP relevance, and competitive difficulty

4

Calendar Assembly

/produce-content

Assign topics to dates with cadence and dependency logic

5

Stakeholder Review

/review-content

Flag conflicts, resource constraints, and seasonal timing issues

Example

Q2 content planning for a Series B devtool company. Audits 47 existing posts, finds 12 topic gaps in the mid-funnel, scores 30 candidate topics against 6 ICP pain points, and produces a 13-week calendar with 2 posts/week prioritized by conversion potential.

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Deep Dives

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Built and maintained by Victor Sowers at STEEPWORKS