Channel Performance Review

Monthly cross-channel analysis with spend reallocation recommendations

15 minutesManual: 3-4 hours

Aggregates performance data across all marketing channels, normalizes metrics, identifies trends, and recommends budget reallocation. Compares current period to historical baselines and flags anomalies before they become problems.

Workflow Steps

1

Data Collection

/excel-work

Pull and normalize metrics across channels into a single view

2

Trend Analysis

/synthesize-knowledge

Compare against 3-month and 6-month baselines

3

Anomaly Detection

/chief-of-staff

Flag metrics deviating more than 2 standard deviations

4

Reallocation Model

/finance

Budget reallocation recommendation based on marginal ROI

5

Executive Summary

/produce-content

One-page brief with charts, findings, and recommended actions

Example

Monthly review across paid search, LinkedIn ads, email, and organic. The workflow normalizes CAC across channels, finds LinkedIn CPL increased 40% month-over-month, identifies a bidding strategy change as the root cause, and recommends shifting $5K to email nurture sequences.

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Built and maintained by Victor Sowers at STEEPWORKS