Email Sequence Builder

Multi-touch email sequences with A/B variants per step

15 minutes per sequenceManual: 2-4 hours per sequence

Builds multi-touch email sequences (nurture, onboarding, re-engagement, upsell) with A/B variants at each step, send timing logic, and exit criteria. Each email is grounded in buyer behavior signals rather than arbitrary timing.

Workflow Steps

1

Sequence Design

/deep-planning

Define goals, audience segment, triggers, and exit criteria

2

Email Drafts

/persuasive-copywriting

Write each email with A/B subject line and body variants

3

Timing Logic

/produce-content

Define send triggers based on behavior rather than just time delays

4

Quality Gate

/skeptical-buyer

Review sequence from recipient perspective for fatigue and relevance

Example

Post-trial nurture sequence for users who signed up but didn't activate. 5-email sequence over 14 days: activation prompt (Day 1), value-first educational content (Day 3), case study matching their use case (Day 5), direct offer of setup help (Day 9), last chance with social proof (Day 14). Each email has 2 subject line variants and behavioral exit triggers.

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Deep Dives

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Built and maintained by Victor Sowers at STEEPWORKS