Product Launch Plan

Full launch plan from positioning through Day 30 metrics review

35 minutesManual: 2-3 days

Generates a complete product launch plan: pre-launch preparation, launch day execution, post-launch follow-up, and metrics review. Covers internal enablement, external communications, channel-specific content, and success criteria. Designed for B2B SaaS launches.

Workflow Steps

1

Launch Brief

/user-context-gathering

Extract product details, target audience, timing, and goals

2

Pre-Launch Plan

/deep-planning

Internal enablement, beta feedback collection, and content production timeline

3

Launch Content

/produce-content

Blog post, email announcements, social posts, and sales one-pager

4

Execution Checklist

/kanban

Day-by-day execution plan with owners and dependencies

5

Metrics Framework

/revops

Success metrics with 7-day and 30-day review gates

Example

Launching a new enterprise tier. The workflow produces a 4-week pre-launch timeline, generates a blog post, 3 email sequences (prospects, customers, partners), 8 social posts, a sales one-pager, an internal FAQ, and a metrics dashboard spec tracking sign-ups, demo requests, and pipeline generated at Day 7 and Day 30.

Related Workflows

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Deep Dives

Claude Code for GTMAI GTM Strategy

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Built and maintained by Victor Sowers at STEEPWORKS