Positioning Workshop

Category, differentiation, and positioning statement in 30 minutes

30 minutesManual: 2-3 days (workshop + follow-up)

Runs a structured positioning exercise: competitive landscape mapping, differentiation extraction, category definition, and positioning statement development. Based on the Obviously Awesome framework adapted for B2B SaaS. Produces a positioning document that the whole team can align on.

Workflow Steps

1

Competitive Landscape

/competitive-positioning

Map competitors by category, positioning, and differentiation claims

2

Best-Fit Customer Analysis

/synthesize-knowledge

Identify your best customers and what they value most

3

Differentiation Extraction

/synthesize-knowledge

Isolate what you do that alternatives cannot or will not do

4

Positioning Draft

/produce-content

Category, audience, differentiation, and positioning statement

5

Stress Test

/skeptical-buyer

Challenge the positioning from a buyer's perspective

Example

Positioning for a developer security tool. Maps 8 competitors across 3 sub-categories, identifies that best-fit customers are mid-market DevOps teams who value "zero-config" setup. Produces positioning: "The only developer security tool that works out of the box without security team involvement." Stress test challenges the "only" claim and suggests softening to "first."

Related Workflows

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Competitive Intelligence

Weekly competitor monitoring with confidence-tiered battlecards

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Product Launch Plan

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Deep Dives

AI GTM Strategy

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Built and maintained by Victor Sowers at STEEPWORKS