Skeptical Buyer
A 6-step buyer critique skill that reads content as a busy, skeptical ICP and flags anything that would not pass the would-take-a-call test.
Skeptical Buyer loads your ICP definition, then reads your content through the eyes of a VP-level operator who gets 40 vendor pitches a week. The 6-step process: (1) identify the implicit promise, (2) check if the pain is specific enough to recognize, (3) verify claims have evidence, (4) test if the CTA earns the ask, (5) flag anything that sounds like a pitch instead of a peer conversation, (6) render a would-take-call verdict. The skill uses the VNC framework (Visceral, Novel, Credible) to score each section. Content that passes Skeptical Buyer converts measurably better than content that only passes editorial review, based on 18 months of observation across consulting engagement decks and outbound sequences.
Where it shows up:
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