Pricing Page Optimization

Audit pricing page copy, structure, and conversion signals

12 minutesManual: 2-3 hours

Audits a pricing page for conversion optimization: plan naming clarity, feature differentiation between tiers, CTA strength, objection handling presence, and comparison with competitor pricing pages. Produces specific copy recommendations.

Workflow Steps

1

Page Audit

/edit-content

Evaluate copy clarity, information hierarchy, and CTA placement

2

Competitor Comparison

/competitive-positioning

Compare tier structure and pricing presentation against 3-5 competitors

3

Buyer Critique

/skeptical-buyer

Identify where a buyer would get confused, hesitate, or leave

4

Recommendations

/produce-content

Specific copy and structural changes with expected impact

Example

Pricing page audit for a devtool. The workflow finds: tier names are jargon (nobody outside the company knows what "Velocity" means), the mid-tier is missing the feature that competitors include at the same price point, and the enterprise CTA says "Contact Us" when competitors say "Talk to an engineer." Produces 11 specific changes.

Related Workflows

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Deep Dives

Claude Code for GTM

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Built and maintained by Victor Sowers at STEEPWORKS