ICP Model
An Ideal Customer Profile definition with firmographic criteria, behavioral signals, and pain hypotheses that skills use for targeting and messaging.
The ICP model is a structured context file that every GTM skill references. It defines who you sell to (title, company size, industry), what they care about (validated pains, buying triggers), and how to reach them (channels, messaging angles). The model includes firmographic filters (e.g., B2B SaaS, 50-500 employees, Series B+) and intent signals (e.g., hiring for AI roles, evaluating CRM migration). Skills like /meeting-prep, /hypothesis-builder, and /research-prospect load the ICP automatically. When the ICP updates, every downstream skill produces better-targeted output without individual prompt changes.
Where it shows up:
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