44 Production Skills

44 ways to do your best work.

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What makes a skill different?

Consistent Quality. Every Time.

A PROMPT:

"Write a LinkedIn post about [topic]"

→Starts from zero every time
→You manually paste context (or forget to)
→No access to your docs, examples, or tools
→Quality varies based on what you remember to include

A SKILL:

/produce-content [topic]

→Pulls from 12+ reference docs (ICP, voice, past examples)
→Dynamically loads only what this task needs
→Orchestrates 15+ refined prompts in sequence
→Uses tools: reads files, searches context, calls agents
→Validates output automatically

EXAMPLE: /produce-content

You run one command. The skill handles the rest.

The Context Loading Pattern

Run /produce-content. Watch 5 skills coordinate automatically:

CONTEXT LOADING (automatic)

├── ICP synthesis → Who you're writing for
├── Voice & tone standards → How you sound
├── Content principles → What "good" looks like
├── Content type mapping → Matching format to what you're creating
└── Recent outputs → Pattern consistency

EXECUTION (orchestrates skills)

├── Calls /persuasive-copywriting → Masters framework applied
├── Calls /generate-image → Visuals generated
├── Runs internal pipeline:
│ └── Angles → Outline → Draft → Score → Polish
└── All steps use context from Step 1

QUALITY GATES (automatic validation)

├── Calls /edit-content → Editorial polish
├── Calls /skeptical-buyer → Buyer lens check
├── Calls /final-content-reviewer → Quality gate
└── Voice consistency verified

OUTPUT: Blog + LinkedIn + Newsletter + Images

1 command → 5 skills → 17 steps handled

The beginning

Week 1: Magic.

“Wait, that actually worked?”

The new normal

Week 4: Normal.

“I can't imagine going back to the old way.”

The beginning

Week 1: Magic.

“Wait, that actually worked?”

The new normal

Week 4: Normal.

“I can't imagine going back to the old way.”

FEATURED SKILL

Deep Planning: The Meta-Orchestrator

This skill instantly makes you a pro user of AI. Full stop.

CLAUDE.md

# Deep Planning

Repository-aware planning methodology for complex tasks.

Covers the full lifecycle: context gathering → plan creation

→ execution with checkpoints → completion.

## When to Use This Skill

**Apply when:**

├── Planning complex, multi-step tasks (3+ phases)

├── Building prompts or specifications for agents

├── Needing to gather context from the repository

├── Decomposing work into actionable steps

└── Work that may span multiple sessions

**Do NOT use for:**

├── Simple single-step tasks (just do them)

├── Tasks with existing specs (use `specification-driven-development`)

├── Pure research/exploration (use Explore agent)

└── Software architecture (use `feature-planning-and-decomposition`)

The 7 Phases

Workstream Alignment

Which mental mode?

↓

Context Gathering

Find before create

↓

Plan Creation

EnterPlanMode decision

↓

Execution Setup

Tools, checkpoints, limits

↓

Execution

With phase checkpoints

↓

Re-Plan or Continue

Evaluation gates

↓

Completion

Summary, learnings, cleanup

Deep planning doesn't just plan. It knows which skills and agents to call for each step. That means zero guessing about what to do next.

MULTI-AGENT ORCHESTRATION

ICP Builder: 9 Agents, Zero Guessing

From raw evidence to scored accounts. Not a template. A system.

SKILL.md

# ICP Builder

9-agent pipeline that constructs your Ideal Customer

Profile from evidence — not assumptions.

## Pipeline Architecture

Phase 1 — Evidence Collection (parallel):

├── Agent 01: Market evidence (web + enrichment)

├── Agent 02: Customer intelligence (CRM mining)

└── Agent 03: Competitive landscape (category warfare)

Phase 2 — Synthesis:

├── Agent 04: Pain-Qualification-Signal synthesis

└── Agent 05: Persona hypothesis generation

── Human Review Gate ──

Phase 3 — Downstream Construction:

├── Agent 06: Scoring model (4-dimension weights)

└── Agent 07: Signal playbook with triggered actions

## Lifecycle Commands

/icp build        → Full 9-agent construction

/icp discover     → Find matching companies

/icp score-batch  → Score and tier accounts

/icp deep-dive    → Research T1 accounts

The 9 Agents

Market Evidence Collector

Web + enrichment data

↓

Customer Intelligence Miner

CRM patterns + pain signals

↓

Competitive Landscape Mapper

Category warfare clustering

↓

PQS Synthesizer

Pain → Qualification → Signal

↓

Persona Hypothesis Generator

Evidence-based buyer profiles

↓

Human Review Gate

You validate before scoring

──

Scoring Model Builder

4-dimension weighted formula

↓

Signal Playbook Architect

Intent signals → triggered actions

Upstream (evidence only)Human gateDownstream (scoring)

Upstream agents collect evidence. Downstream agents score it. The human review gate keeps you in control. That's how you build an ICP you can trust.

CONTEXT-ADAPTIVE RESEARCH

Meeting Prep: 8 Types, Zero Generic Prep

Same skill, different depth. A board meeting gets governance context. A coffee chat gets conversation starters.

SKILL.md

# Meeting Prep

Context-adaptive dossier generator. One command.

Eight meeting types. Research depth that matches.

## Meeting Type Router

/meeting-prep "Discovery call with Acme Corp"

→ Type: Sales Discovery

→ Depth: FULL (company + attendees + MEDDPICC)

→ Modules: research_prospect, pain_investigation,

           tech_stack_discovery, icp_classifier

/meeting-prep "Coffee with Sarah from Stripe"

→ Type: Informational

→ Depth: LIGHT (highlights + connection points)

→ Modules: attendee_research (tier 2)

/meeting-prep "Board meeting for CLAL"

→ Type: Board/Advisory

→ Depth: FULL (backgrounds + governance)

→ Modules: attendee_research (tier 1), prior_interactions

## Evidence Standards

[VERIFIED]  — Found in reliable source

[INFERRED]  — Deduced from signals

[NOT_FOUND] — Searched, couldn't determine

The 7-Step Workflow

Gather Meeting Context

Names, companies, your objectives

↓

Classify Meeting Type

Auto-detect from 8 types

↓

Route Research Modules

Activate depth-appropriate modules

↓

Execute Research

WebSearch + repo intel in parallel

↓

Handle Unknowns

Graceful degradation, never fabricate

──

Synthesize Dossier

One scannable markdown artifact

↓

Present to User

3-bullet exec summary + full dossier

ResearchQuality gateOutput

A sales discovery gets MEDDPICC-level intelligence. A coffee chat gets conversation starters. The skill reads the context so you don't prep the wrong way.

How a skill actually works.

Load. Apply. Refine. Ship.

.claude/skills/copywriting/SKILL.md

.claude/skills/copywriting/SKILL.md

## Skill Loaded: Copywriting

**Type:** Short-form, conversion-focused copy

**Formats recognized:**

├── Sales emails

├── Ad copy

├── Landing pages

├── Headlines & CTAs

├── Cold outreach

├── Email sequences

└── Value propositions

**Trigger phrases:** "write email copy", "headline variations",

"landing page copy", "ad copy", "cold email", "sales page"

**Method:** Principles + pattern libraries from 12 legendary copywriters

(not rigid templates—situational choices)

01STEP

Claude recognizes the task

The skill identifies the type of copy—thought leadership, persuasive, outbound—and loads the right approach.

references/masters-as-lenses.md

## The Productive Tensions

Great copy resolves these debates:

| Tension | Master A | Master B | Resolution |

|---------|----------|----------|------------|

| **Proof vs Humanity** | Hopkins: Add numbers | Halbert: Sound human | Numbers *in human voice* |

| **Their Words vs Promise** | Wiebe: Customer language | Caples: Transformation | Their words, YOUR transformation |

| **Facts vs Remarkable** | Ogilvy: Pack in facts | Godin: One remarkable claim | Remarkable *facts* win |

| **Simple vs Targeted** | Gerhardt: Mom-explainable | Kennedy: Hyper-targeted | Simple *for that buyer* |

| **Position vs Awareness** | Dunford: vs alternatives | Schwartz: Match awareness | Alternatives *they're considering* |

**The insight:** When masters conflict, find the synthesis.

02STEP

Borrow from the best

Skills turn expertise into code—principles, patterns, and tensions that inject directly into the model. Claude doesn't guess. It knows what the masters know.

training/example_loader.md

## Loading Training Examples

Scanning corpus: 04_projects/gtm-copy-training/corpus/

Found relevant examples:

├── cold-email/pvp-gold-standard.md

├── headlines/caples-transformation.md

├── landing-pages/conversion-optimized.md

└── card-copy/proven-hook-patterns.md

Loaded 4 curated examples matching "persuasive headline"

Pattern detected: Short punch hook → Medium outcome → Short proof

Target: 35-40 words (vs. 50-70 dense blocks)

03STEP

Trained on what actually works

I scraped 4,500 pieces of sales copy and built agents to score them on persuasiveness. The skill loads the winners. You get patterns that actually convert.

output/master_critique.md

## Headline Under Review

"Knowledge graph organizes your content"

---

**Ogilvy (Researcher):** "Organizes" does zero work. How much? How fast?

→ "2,847 files indexed. Found in 3 seconds."

**Hopkins (Scientist):** No numbers. No proof. Could be any tool.

→ "Search returns results in 0.3 seconds."

**Halbert (Storyteller):** Sounds like a product manager wrote it.

→ "That doc from 3 months ago? Found."

**Caples (Tester):** Would I click this? No transformation shown.

→ "From 'I know I wrote that' to 'here it is.'"

**Wiebe (Voice Miner):** "Knowledge graph" is vendor jargon.

→ "Find anything you've ever written."

**Gerhardt (Humanizer):** Mom has no idea what a knowledge graph is.

→ "Your files, connected and searchable. Finally."

---

**Synthesis:** Transformation + specificity + their language

→ "From 'where did I put that?' to 'here it is.' 3 seconds."

04STEP

Faster, not hands-off

Skills have opinions. Sometimes strong ones. That's good—it gives you options. But at the end of the day, you're still in control of how you use them.

The 42 Production Skills

Content & Editorial Skills

/produce-content

One idea → blog, newsletter, social, images

/edit-content

Rough draft → content you'd actually publish

/final-content-reviewer

Multi-agent quality gate before publishing

/persuasive-copywriting

12 masters framework applied to any copy

/cold-outbound-writer

Research-backed cold emails that get replies

/schedule-content-topic

Know what to write next without deciding

/generate-image

Content → branded image prompts

/generate-video

Spec → video production brief

/seo-audit

Technical SEO, on-page, content quality, and site-type checklists

/email-sequence

Multi-email sequences for outbound, nurture, and onboarding

Design Skills

/design-ui

Website designs with Tailwind CSS specs

/frontend-coder

React/Next.js implementation from designs

/physical-doc-designer

Document design for print and PDF

/data-story-visualizer

Visual narratives for carousels and slides

/ux-expert

User flows, wireframes, and IA

Intelligence & Research Skills

/icp-builder

9-agent pipeline → ICP model, personas, scoring, and discovery

/research-prospect

Company → full ABM research with ICP scoring

/research-individual-prospect

Person → dossier with MEDDPICC, hooks, and timing

/competitive-intel

Competitor data → ready-to-use battlecards

/call-synthesis

Transcript → MEDDPICC extraction

/meeting-prep

Meeting context → attendee dossiers adapted by type

/librarian

Query → relevant context surfaced instantly

/knowledge-synthesizer

10-100 documents → structured synthesis

/user-context-gathering

Vague requirements → clear specifications

Planning & Strategy Skills

/deep-planning

Complex task → step-by-step execution plan

/ralph-execute

Long-running tasks → survive context loss

/software-feature-planner

Feature → architecture and task specs

/spec-first-dev

Multi-agent projects with context preserved

/test-first-code-workflow

Test-first workflow for confident code

/agent-pattern-documenter

Completion → patterns extracted for next time

Validation & Quality Skills

/skeptical-buyer

Content critiqued from buyer perspective

/prompt-creator

Need → production-quality prompt design

/legal-reviewer

Contract → risk-scored findings

/review-content

Draft → 4-agent quality review before publishing

Utility & Meta Skills

/agent-memory

Every skill learns from your corrections

/memory-query

Ask what Claude has learned about anything

/push-pr

Save and publish your work with one command. No git knowledge required.

/excel-work

Excel file creation, editing, and analysis

/powerpoint-template-builder

Brand-compliant presentations from client templates

/onboarding

Guided setup for new users

/new-skill-creator

Build your own skills from patterns

/weekly-repo-audit

Automated repository health checks

─── AND FOR YOUR LIFE ───

The same system that runs your content and code
now runs your calendar, kitchen, and budget.

Weekly ReviewGTD TasksMeal PlannerFinance Tracker+10 personal life skills

39 skills. Your methods. Production-ready.

Load your context. Apply your standards. Generate ready-to-use outputs.

"This is everything I use. Daily. For 2+ years of production work." —Victor

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