Enterprise AIThe Verge AI

Confronting the CEO of the AI company that impersonated me

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“Reporters discovered those AI experts included us. No one had ever asked permission to use our names this way”

Key takeaways

  • Grammarly/Superhuman shipped 'Expert Review' feature that cloned real journalists and experts as AI advisors without permission, triggering class action lawsuit
  • Company response evolved from email opt-out to killing feature entirely after backlash - demonstrates reactive vs proactive approach to AI ethics
  • Case illustrates emerging regulatory/legal risk category: AI companies using real people's professional identities and expertise as training data or product features without consent

Why this matters for operators: Critical case study for companies building AI features - shows reputational and legal risks of using real people's identities without permission

I cover AI×GTM intelligence like this every Wednesday.

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The move from user initiated to automated workflows is one of the main transitions with current agentic capabilities IMO

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AWS Accelerates Internal AI Agents Following Staff Cuts

If you think white collar job displacement is a joke, or a distant future concern, this is just one more sign it is most definitely NOT. It's here.

  • AWS is deploying AI agents to handle technical sales support functions previously performed by thousands of specialists
  • The AI automation directly correlates with recent layoffs of hundreds in sales, business development, and technical specialist roles
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This analysis was produced using the STEEPWORKS system — the same agents, skills, and knowledge architecture available in the GrowthOS package.