Enterprise AIThe Verge AI

Confronting the CEO of the AI company that impersonated me

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ai-policyregulatory-impactai-ethics-backlashvendor-accountability

“Reporters discovered those AI experts included us. No one had ever asked permission to use our names this way”

Key takeaways

  • Grammarly/Superhuman shipped 'Expert Review' feature that cloned real journalists and experts as AI advisors without permission, triggering class action lawsuit
  • Company response evolved from email opt-out to killing feature entirely after backlash - demonstrates reactive vs proactive approach to AI ethics
  • Case illustrates emerging regulatory/legal risk category: AI companies using real people's professional identities and expertise as training data or product features without consent

Why this matters for operators: Critical case study for companies building AI features - shows reputational and legal risks of using real people's identities without permission

I cover AI×GTM intelligence like this every Wednesday.

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ai-nrr-impactrevenue-platform-consolidationmartech-landscape
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This analysis was produced using the STEEPWORKS system — the same agents, skills, and knowledge architecture available in the GrowthOS package.