AI EcosystemsThe Information
OpenAI Forecasts Advertising to Hit $102 billion by 2030
- OpenAI projects advertising revenue to reach $102B by 2030, becoming its largest revenue driver
- Near-term forecasts show aggressive growth: $2.4B in 2024 to $11B in 2025 (4x increase)
- Represents strategic shift from subscription-first model to ad-supported monetization for AI platforms
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