Competitive Battlecard

Evidence-graded battlecards with talk tracks reps actually use

15 minutes per competitorManual: 3-4 hours per competitor

Produces competitive battlecards with confidence-tiered claims, specific talk tracks, trap-setting questions, and landmine alerts. Every claim is graded: verified (public data), inferred (job postings + reviews), or assumed. Reps know exactly how confident to be.

Workflow Steps

1

Intelligence Gathering

/competitive-positioning

Collect competitor data from public sources, reviews, and job postings

2

Evidence Grading

/synthesize-knowledge

Grade every claim as verified, inferred, or assumed

3

Talk Track Development

/persuasive-copywriting

Write natural-sounding talk tracks and trap-setting questions

4

Sales Review

/skeptical-buyer

Test talk tracks against likely buyer pushback

Example

Battlecard against a well-funded competitor. The workflow finds 12 data points (6 verified from their website, 4 inferred from 8 new ML engineer job postings, 2 assumed from G2 review patterns). Produces 4 talk tracks including: "Ask them about their pricing for teams over 50. Their public pricing stops at 25 seats, and G2 reviews mention 3x price jumps at scale."

Related Workflows

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18 minutes

Win/Loss Analysis

Pattern extraction from closed deals to improve future win rate

20 minutes

Deep Dives

AI GTM Strategy

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Built and maintained by Victor Sowers at STEEPWORKS