Competitive Intel Agent
Continuous competitor monitoring with battlecard updates
Overview
Tracks competitor activity across job postings, press releases, product updates, and social signals. Produces updated battlecards when meaningful changes are detected. Confidence-tiered citations on every claim.
Execution Phases
Signal Collection
Scans job boards, press, G2 reviews, and social for competitor activity
Change Detection
Diffs against previous scan to identify meaningful changes
Evidence Scoring
Applies confidence tiers (verified/inferred/assumed) to each signal
Battlecard Update
Updates talk tracks, objection handlers, and competitive positioning
Outputs
- Updated battlecards
- Change detection alerts
- Competitive positioning brief
Example
Weekly scan detects a competitor posted 5 ML engineer roles and launched a new pricing page. The agent classifies this as a "product pivot" signal, updates the battlecard with new talk tracks, and alerts the sales team with a 2-paragraph competitive brief.
Deep Dives
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Built and maintained by Victor Sowers at STEEPWORKS